Blog
Discover my insights and perspectives on the latest topics in Generative AI. Explore how AI is transforming search and influencing searcher behaviour. Join me as I delve into the fascinating world of AI and its impact on the future of digital transformation
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The Power of Custom GPTs:A Game Changer for Business and Personal Life
Recently, I created a post on LinkedIn about how I have leveraged custom GPTs for work-life harmony. I believe it’s a game changer and thought it would be a good idea to share my experience of creating custom GPTs for both work and personal life. Imagine having a personal assistant who is an expert in…
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The Paris 2024 Olympics: Will AI Rewrite the Future for News Publishers and Affiliate Marketing?
The Paris 2024 Olympics is set to be a significant event for news publishers, providing a major opportunity for increased traffic and affiliate revenue. This Olympics is unique, not just because of its global appeal and the introduction of new sports like breaking and 3×3 basketball, but also due to the transformative impact of generative…
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2024: The Year Search Changed Forever
From the early days of basic keyword matching to the modern era of user-intent modeling and semantic search, the evolution of search engines has transformed how businesses connect with their audiences online. Search has been the lifeblood of digital marketing strategies, constantly evolving to better understand user queries and deliver more relevant, higher-quality results. However,…
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How AI is Revolutionising Search for a More Inclusive Digital World
In our increasingly digitised world, search engines have become indispensable tools for navigating the vast expanse of information available online. However, as technology advances at an unprecedented pace, the integration of artificial intelligence (AI) into search algorithms is revolutionising the way we discover and access digital content. This fusion of AI and search holds the…
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